Brightlions is a professional market research, economic investment and management consulting firm, which is set up together by the United States Business School of Columbia University and China partners. The American company is located in Silicon Valley, San Francisco, USA. China company has close cooperation in automotive, communications, finance, government and other industries. The company is committed to industry research, market research, large data modeling and interactive precision marketing, and for the international and domestic markets, for the industry, enterprise customers to provide professional market and decision support solutions. So as to achieve the goal of "helping customers succeed and achieving self - success".
Brightlions Automotive Division was established in 2008, it is a professional organization that provides quality market research and consulting services for the automotive industry. The company focuses on the automotive sector and services to multinational companies and well-known domestic enterprises.
Brightlions's human resources construction, product development, customer development and other fields are closely around the automotive sector. Focus makes us more professional.
At present, the automotive sector services include: carload, parts and components, automotive competitive products, automotive financial services, etc. And it can provide the whole value chain research service for the automobile enterprise.
Automotive Division include Research and Data Group, Executive Group, CATI Center, IT Centerr, Innovation Center
Based on the mass market data, through large data modeling, Explore deeply the laws of the market and consumer preferences behind the data, and combined with rich marketing experience, to providing a one-stop solution from large data acquisition, data integration, data analysis and application solutions for customers in the industry.
Automotive big data solutions provide automotive industry user behavior analysis, the acquisition of potential customers, customers 360 degree view, user value analysis, life cycle management.
According to a comprehensive, objective and timely monitoring, and integrate all kinds of product data, marketing data and consumer research data, so as to realize the association and intercommunication among data, to build data connectivity within and outside the enterprise market information research system, to help manufacturers grasp the product, competing products, performance and industry, market and consumer status.
Through the construction of advanced large data model technology, help enterprises to establish market dynamics simulation system, forecasting system and operation decision optimization system.
Comprehensive collection of user data, in order to achieve a full range of user characteristics. And then a better understanding of customers, and in-depth into the models of power, appearance, price, fuel consumption and other aspects.
Through the monitoring, analysis and warning of public opinion, the negative public opinion of automobile manufacturers and models can be found as soon as possible. In order to facilitate timely processing, so as to avoid a large proliferation of public opinion.
To provide precise data support for customer precision marketing and marketing planning, delivery, effect assessment of closed-loop management. For customers to greatly reduce advertising costs, and improve advertising accuracy and advertising effectiveness.
Through the collection of user behavior data and vehicle information, we can deeply understand the user‘s needs and provide personalized services for users. It includes user preference analysis, intelligent travel service, insurance innovation based on user behavior, personalized service of 4S store and so on.
——Brightlions Market Research annual operating national survey of the project has penetrated into 6 Tier City. In the more than 230 cities have perfect independent investigation team. It has carry out the operation project every quarter, and have the strict quality inspection and inspection procedure and specification accordingly.
Our services for the automotive industry focus on the entire value chain in the field of marketing. At present, the field of business involves passenger cars, commercial vehicles, spare parts and accessories, automobile finance, car rental and other fields.
The core of the quality control of the project start-up period is the effective communication between the two sides and work out detailed, monitoring, fault-tolerant work plans
The core of quantitative investigation management is user information and the authenticity of user awareness, Brightlions requires full recording.
The focus of the data processing section is to check the data logic errors in order to avoid affecting the analysis results
The core of the report's quality control is the discussion and improvement of the outline of the report, which is the basis and the result of the research, and the refinement and excavation of the conclusion.
Up to now, we have worked with more than 80 car customers (including car manufacturers, auto parts manufacturers, car dealers, etc.), the annual volume of automotive work in more than 50 pieces
A commitment to automotive industry to provide quality market research and advisory services of professional institutions！
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